About this course

Advance your career with BIMS’ Digital Marketing Certificate is tailored for working professionals. This comprehensive program balances work and learning with our part-time evening classes that fit seamlessly into your busy schedule.

Learn to create and implement successful digital marketing campaigns, including social creation of media strategies and Search Engine Optimization (SEO). In this course, through engaging lectures, practical case studies, and group discussions, you’ll gain the knowledge and skills to enhance your organization’s digital marketing strategy and brand awareness efforts.

Whether you’re looking to advance your career, transition into digital marketing, or elevate your company’s online presence, this course is the perfect fit.

Learning Outcomes

Whether you’re a novice or a seasoned marketer, our course will equip you with the skills to create and distribute effective content across multiple digital platforms. Through hands-on experience and practical insights, this course will equip you with the skills to excel in content marketing.

By the end of this course, you will be able to:

By the end of this course, you will:

• Be HubSpot Content Marketing certification.
• Understanding the principles of effective digital content creation, including storytelling, audience engagement, and content optimization.
• Developing skills in creating and managing different types of digital content, such as blog posts, social media posts, and video content.
• Learning to use various digital content creation tools and software, such as Canva, Adobe Creative Suite, and Hootsuite.
• Developing the ability to measure and analyze the effectiveness of content marketing campaigns using analytics tools like Google Analytics.
• Learning how to develop a content marketing plan that aligns with business objectives and target audience needs.
• Understanding how to collaborate with other professionals, such as copywriters, designers, and web developers, to create cohesive digital content.