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CERTIFICATE IN DIGITAL MARKETING

CERTIFICATE IN DIGITAL MARKETING

CERTIFICATE IN DIGITAL MARKETING

Course Duration

The course will run for 1 Semester (6 Months)

  • 24 contact hours per unit and an average of 7 units per semester
  • Class hours 8.30am – 10.30am; 11.00am – 1.00pm; 2.00pm – 4.00pm
    • Mode of study:       Part Time Evening –1 semester
    • Intakes:                    January, May, September
    • Campus:                   Aqua Office Suites, Ngara Nairobi
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    • Fees:                          Ksh 30,000 / TERM

BIMS’s Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, ad words and much more.

Do you have a company or business and you need help scaling up? Talk to our sister company for a digital marketing service.

Choose From 3 Certificate Courses

Professionals seeking to develop advanced digital marketing skills can choose from the following 3 certificate programs:

Level 1

  • Digital Marketing Fundamentals
  • Online Advertising

Level 2

  • Social Media Marketing
  • Online Sales

Level 3

  • Growth Hacking
  • Leading a Digital Marketing Team

Units

  1. Introduction to Digital Marketing
  2. Search Marketing (SEO)
  3. Search Marketing (PPC)
  4. Digital Display Advertising
  5. Email Marketing
  6. Strategy & Planning
  7. Social Media Marketing (Part 1)
  8. Social Media Marketing (Part 2)
  9. Mobile Marketing
  10. Analytics

Course Learning Outcomes

Upon successful completion of the course, students will be able to:

  • Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
  • Create digital marketing campaigns for online channels like websites, apps, and social media
  • Work with marketing and PR professionals to add digital media into current advertising campaigns
  • Write engaging content for websites, email and social media
  • Design and write e-communications like e-newsletters and text campaigns
  • Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns
  • Build and recommend a digital marketing plan
  • Clearly define the scope of your digital marketing from social, to display, and email marketing and implement your plans accordingly

Qualification

Education

KCSE C- or above, with a C- or above in Kiswahili, English, Mathematics and at least one science subject OR A-levels with 2 principle passes.

Computer Knowledge

Basic computer proficiency is required. Attach certificates to your application.

Prerequisites

Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.

Application Process

Necessary Documents

  1. Photocopy of your ID or Passport
  2. Application bank slip

Application Fees

A non refundable fee of KES 1,000 will be paid. This payment can be made via MPESA Paybill or Bank

In order to study at BIMS, students are required to ensure they have the correct legal documentation. For international students, this includes obtaining the relevant student visa. Below are the guidelines to the international student visa application process.

Guide to Applying for an International Student Pass

BIMS is proud to attract students from around the world. This guide is designed to help international students understand how to apply for an international student visa in Kenya. While we do not process or pay for international student visas, we hope the following information makes the student pass application process as smooth as possible.

Please note: BIMS is legally required to inform the Directorate of Immigration and Registration of Persons Office when a student discontinues his/her studies at BIMS, regardless of the reason. As a result, if a student is dropped from their programme due to poor academic performance, poor attendance or indiscipline, BIMS will immediately inform the Immigration Office.

Step 1: International students apply to BIMS

Step 2: BIMS sends supporting documents for visa application

  • Successful applicants receive a letter of admission.
  • They will also receive a letter of support or a cover letter, addressed to the Director of Immigration, indicating the name and duration of the course to be studied – both new and renewal applications.
  • Both of these letters will support international students in applying for their international student visa.

Step 3: Apply online for an International Student Visa

Step 4: BIMS Head of Academics or Principal signs/stamps completed form

Step 5: Prepare all documents and attachments

Collate the form and all necessary supporting documents, including:

  • Signed commitment letter from the sponsor – both new and renewal cases
  • National passport copy of the sponsor – both new and renewal cases
  • Proof of funds for self-sponsored students – both new and renewal cases
  • For minors, consent letter from the parent – both new and renewal cases
  • Copy of parent’s national passport and copy of birth certificate of the minor should be attached as proof of relationship (for minors) – both new and renewal cases
  • Copy of a valid national passport – both new and renewal cases (the bio-data page)
  • Current immigration status for the pupil/student – both new and renewal cases (If already in the country)
  • Two recent passport-size colour photos – both new and renewal cases
  • Duly certified copies of basic academic certificates for those joining Tertiary Institutions and Universities – new cases only
  • Documents in foreign languages should be translated into English by either the Embassy, Public Notary, or authorized /recognized institution – both new and renewal cases
  • Copy of the school’s/college registration certificate from the Ministry of Education – new cases only
  • Clearance letter from Department of Refugee Affairs for refugees – both new and renewal cases
  • Certified copies of progress report/transcripts obtained (by the issuing institution) – renewal cases only
  • Copy of student’s pass previously held – renewal cases only

Step 6: Submit application to immigration offices

  • Submit the complete form to immigration offices at Nyayo House, Alien Section, Counter Number 9 (full address below).
  • Please note: Immigration might take up to two months to process your student pass or international student visa. If more than two months lapse, please follow up with the immigration office.

Step 7: Processing

  • Once your application has been received, you will receive a notification via email. The email will state whether your application was rejected or received. If it has been received, processing should start immediately. You will be told to wait again. This might take around three weeks.

Step 8: Payment

  • Once your applications have been approved, you will receive another notification. You should now log in to your portal and make a payment via M-pesa (Pay-Bill number 206206) or bank cheque (payable to PS Ministry of Interior and Coordination of National Government).

Step 9: Provide proof of payment

  • Print out the approval letter and attach receipt payment. Take it to:

The Director of Immigration Services

Department of Immigration Offices

Nyayo House 9th Floor,

Kenyatta Avenue/Uhuru Highway

P.O Box 30191,000100 Nairobi

Tel: +254-20-2222022, +254-20-2217544, +254-20-2218833

Email; dis@immigration.go.ke

You will then be told to wait for the visa to be processed. This will take three weeks or so.

Step 10: Collection

  • Once your Visa has been processed, you will receive a notification by email.
  • Go back to immigration offices at Nyayo House, Department of Immigration offices Ground Floor Room 16 and collect your Visa. On the same day, you should register as an alien. For more information, please visit https://fns.immigration.go.ke/infopack/passes/studentpass/.

Digital marketing is a vast field with a variety of areas and segments such as:

Social media, Content writing, Email marketing, SEO/SEM, Data Analysis and Digital Designing.

As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. In this high-growth industry, you may be employed by a marketing agency or consultancy, or you can work directly for an organization’s in-house marketing department.

Your role will enable you to:

  • Create digital marketing campaigns for online channels like websites, apps and social media websites like LinkedIn, Facebook and Twitter
  • Work with marketing and PR professionals to add digital media into current advertising campaigns
  • Brief other professionals such as web designers on advertising campaigns
  • Write engaging content for websites, email and social media
  • Design and write e-communications like e-newsletters and text campaigns
  • Improve navigation on a website to provide an excellent user experience or ‘UX’
  • Make information and advertising more interactive by adding case studies, videos and infographics to websites, apps and social media
  • Use data from web tracking tools like Google Analytics to check the effectiveness of marketing campaigns track the success of your marketing campaigns and present your findings to management
  • Keep your knowledge current and predict new digital marketing trends like video advertising
Francis Kariuki
Digital Media and Marketing

Francis studied Information Science at Jomo Kenyatta University. He has more than ten years’ experience in digital media and marketing. He trained over 500 bankers on digital marketing in six different countries. He has also trained entrepreneurs.

Our labs are fully equipped with three computer labs with Macs and PCs.

In order to ensure that our students have access to the best software in the world, BIMS has invested in the following industry standard software:

  • Hubspot
  • Mailchimp
  • Google Adwords
  • Facebook Business manager
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi hendrerit elit turpis, a porttitor tellus sollicitudin at. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.